10 reasons why the compressor industry should participate in foreign exhibitions

10 reasons why the compressor industry should participate in foreign exhibitions

I heard that there are some foreign exhibitions in the air compressor industry? Does it make sense to run so far to participate?

　　 Of course it makes sense! Now that the global economy is integrated, there are bigger markets abroad!

　　 Regular participation in the exhibition is conducive to maintaining and establishing the corporate image;

　　 The forum in the exhibition is a good opportunity to learn from peers;

　　 The exhibition can intuitively understand each product and also facilitate direct communication with customers;

　　 1. What is the significance of participating in foreign exhibitions?

　　 Today's society is already a global economic integration. The international market has a very huge market capacity, no matter how large a company is, the exhibition will provide a good business opportunity for it. Based on statistics on the participation of American companies, an American survey company pointed out that participating in the exhibition is an efficient marketing method.

　　 1. Low-cost contact with cooperative customers

　　The most effective way for a company to reach qualified customers is to participate in the exhibition. According to a research conducted by the Exhibition Research Company, the average cost of each visitor to the trade fair is US$177, while the average cost of contacting a customer through sales calls is US$295.

　　2, less workload, high quality

　　 After contacting qualified customers at the trade fair, the follow-up workload is less. The survey of the exhibition research company shows that after contacting a qualified customer at the exhibition, an average of 0.8 phone calls to the other party can be used to make a sale. In contrast, the usual typical business sales method requires 3.7 calls to complete.

　　 According to another study conducted by the McGrowhill Research Fund, 54% of all orders placed by customers to exhibitors for visiting trade fairs do not require personal follow-up visits.

　　3, potential customers

The research of the exhibition research company shows that based on the average number of visits on an exhibitor’s booth, only 12% of the people received a call from the company’s sales staff within 12 months before the exhibition; 88% were new potential customers and exhibited sales The meeting also brought high-level visitors to the exhibition. For the products and services of exhibiting companies, 49% of visitors at the exhibition are planning to buy those products and services.

　　 4. Competitive advantage

　　The exhibition provides opportunities for competitors in the industry to show themselves. Through well-trained booth staff, active pre-show and during-show promotions, fascinating booth design and rigorous booth follow-up, the competitiveness of exhibiting companies can become radiant.

　　Moreover, visitors to the exhibition will also use this opportunity to compare various exhibitors. Therefore, this is an open opportunity for exhibitors to showcase the excellent functions of their products.

　　 5. Save time

　　 In three days, exhibitors have contacted more potential customers than sales staff can reach in three months. Meeting potential customers face to face is a quick way to build customer relationships.

　　 6. Harmonious customer relationship

　　Customer relations are a hot topic for many companies, and exhibitions are a good place to work hard on existing customer relations. Exhibitors can express gratitude to customers in the following ways: warm hospitality, one-on-one dinner, special service, etc.

　　7, teach customers how to try products

　　 There are probably not many opportunities for sales staff to bring products to demonstrate on the road. The exhibition is a good place for exhibitors to test their products for potential customers.

　　 8. Competitive analysis

　　 The exhibition site provides an opportunity to study the competitive situation. The effect of this opportunity is immeasurable. Here, exhibitors can learn a lot about the products, prices, and marketing strategies offered by competitors through observation and listening.

　　Most exhibitions (especially large-scale exhibitions) usually attract media attention. Using the media for exposure can be an advantage for exhibitors. Inviting important media reporters to visit the booth is an important task.

　　 9. Product and service market research

　　The exhibition provides an excellent opportunity to conduct market research. If exhibitors are considering launching a new product or a new service, they can check with visitors at the exhibition to understand their requirements for price, function, compensation, and basic quality.

　　 10. The exhibition is mature and influential

　　 Some foreign exhibitions are also very professional, and many have a long history; especially in the organization of professional buyers, professional visitors, industry experts, and professional media, they are very mature. The exhibition is of high value and worth visiting.

　　 2. What are the foreign exhibitions in the compressor industry?

　　1, 2018 Turkish Industry Exhibition Fluid Power Technology Exhibition

　　Exhibition time: March 15-18, 2018

　　 Exhibition location: Istanbul Exhibition and Convention Center, Turkey

　　WIN ——World of Industry, the Turkish Industrial Exhibition, the six major exhibitions appeared at the same time, it is another industrial event held by Hannover Exhibition Company in Eurasia!

　　2, 2018 North American International Air Pressure and Vacuum Technology Exhibition

　　 Exhibition time: September 10-15, 2018

　　 Exhibition location: McCormick Exhibition Center, Chicago, Illinois, USA

　　 Concurrently held: IMTS-International Processing Technology Exhibition (Industrial Manufacturing Technology Exhibition)

Sponsored by Hannover Messe, it includes five major industrial sectors-North America Process and Industrial Automation Exhibition, North America Power Transmission and Control Exhibition, North America Air Compression and Vacuum Technology Exhibition, North America Industrial Components and Subcontracting Exhibition, and North America Surface Technology Dealing with the appearance of the exhibition on the same stage will surely provide you with a great opportunity to explore the US market.

　　3, 2019 Hannover Messe

　　Exhibition time: April 1-5, 2019

　　 Exhibition location: Hannover Exhibition Center, Germany

　　As the world's largest industrial fair, HANNOVER MESSE gathers technologies from various industrial fields, leads the innovation and development of world industries, and becomes a veritable "barometer of world industrial development".

　　In the course of its development, HANNOVER MESSE has shown its adaptability to the trend, and has now developed into the flagship exhibition of global industrial trade and the most influential international industrial trade exhibition!

　　 Three, summary

　　 Choosing to participate in the exhibition is one of the important ways for compressor companies and agents to learn and accumulate, and it is also an important way to understand the development trend of overseas markets.

　　 A visit to the exhibition site is better than your painstaking efforts to persuade a customer you have never met. Your target customers can be seen everywhere at the exhibition site in the vast crowd. Perhaps one exhibition can change the future of the company!