Observation on the evolution of the compressor industry

Observation on the evolution of the compressor industry

Some of the changes in the compressor market are like summer storms, such as price rises and falls, and sales volume. Some changes are like the drizzle in spring, moistening things silently. There is no immutable market, and there is no immutable factory. We must keep pace with the times, such as the evolution of production and sales models. Only after a long period of observation can we discover some clues.

　In the past, the sales range of agents ranged from 4.5 kilowatts to over 300 kilowatts. As long as they were air compressors, they could sell them. Any kind of users could become potential customers. However, as the market develops and channels continue to sink, it is becoming more and more difficult for general-purpose compressors to grow. The importance of market segments has become more prominent, and the characteristics of market segments have become more obvious. For example, the screw machine market of 4.5 kW to 22 kW, 37 kW to 75 kW, 90 kW to 250 kW, and the centrifuge market between 250 kW and 500 kW. In such a differentiated sales area, because of the different gas volume ranges, Determines the different levels of users. After all, 4.5 kilowatts or even smaller and 300 kilowatts or more or even larger are completely different levels of user groups. For users who belong to different levels, if you continue to use the same method and method to sell, it is likely to cause one to lose the other, and even to seek fish. After all, users at different levels have different business scales, procurement procedures, decision-making procedures, qualification requirements, and payment methods; for example, the difference between the supply solutions provided by the electromechanical market and small hardware stores and the solutions required for large projects It cannot be generalized. Therefore, whether it is an agent of a small machine, a medium machine or a large compressor, an increasingly professional team and marketing model are needed. This change is most obvious in the new generation of agents such as the post-eighth five-year plan and post-90s generation.　 The refinement of product demand and the transformation of agent groups are forcing the specialization of compressor manufacturing. The biggest requirements for the compressor products in the market segment are: Professional: product design is targeted, operating characteristics are targeted, and compressed air quality is targeted; the advantage of manufacturer specialization is that they can concentrate on scientific research and batch Procurement and production by workers can also be professional and exquisite. If the company is not strong enough but is greedy for everything, then compared to professional production companies, the pertinence and stability of products, including design and profit, will be inferior. Of course, this is not to say that the full range of models is not good. It is just that in the homogeneous competition of the compressor industry, this kind of specialization is worthy of consideration and reference.

　With the continuous transformation and upgrading of China's manufacturing industry, the compressor industry is gradually transforming from the early extensive development to the intensive development, and the trend and signs of specialized production and sales have appeared in the market. In this regard, we hope that companies with the corresponding capabilities and ideas will bravely venture, try boldly, and lay out a path of differentiated competition and business models.