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There is a market for air-conditioning sterilization, and innovation is helping the market pick up

Since the beginning of this year, due to the impact of the new coronary pneumonia epidemic, the development of the air-conditioning industry has been relatively difficult. With the normalization of epidemic prevention and control, and the advent of the traditional sales season of the air-conditioning industry, sales have ushered in a small peak since May, and the "self-help" competition among air-conditioning brands has intensified, continuing to inject new vitality into the sluggish market. Since the beginning of this year, due to the impact of the new coronary pneumonia epidemic, the development of the air-conditioning industry has been relatively difficult. With the normalization of epidemic prevention and control, and the advent of the traditional sales season of the air-conditioning industry, sales have ushered in a small peak since May, and the "self-help" competition among air-conditioning brands has intensified, continuing to inject new vitality into the sluggish market. 　　 Sterile air conditioner is sought after The surge in demand for healthy sterilization during the epidemic has become the focus of technological innovation. For the air conditioning field, health is not a new concept. As early as 2015, mainstream brands such as Haier and Midea launched innovative concepts such as self-cleaning, fresh air, and no wind sensation. A large number of technologies have been developed around the health and comfort performance of air conditioning. Innovation, and health has also become one of the main directions of air conditioning quality upgrade. Entering 2020, affected by the new Coronary Pneumonia epidemic, ordinary people’s health protection awareness has been upgraded again. The demand for health air conditioning has changed from quality enjoyment to protection needs. The focus has also changed from general health and comfort in the past to more definite sterilization and resistance Viruses, sterilization and air-conditioning continued to increase in interest. With the control of the epidemic and the return of social order to normal, consumers' suppressed consumer demand for home appliances is quickly released, and sterilized air conditioners have become the first choice for the purchase of air conditioners. 　　The data shows that during the epidemic period, bacteriostatic and healthy air conditioners achieved a sales growth of up to 15 times. The search data for home appliance air conditioners shows that the number of searches for sterilized air conditioners in March increased by 26.8 times compared with February. In the context of the overall decline in the air-conditioning market, sterilized air-conditioning has achieved growth against the trend, becoming a rare bright color in the air-conditioning market in 2020. According to Zhongyikang's data, the sterilized air conditioners in the 1-11 week of 2020 accounted for 10.1% of the overall offline air-conditioning market's retail share, an increase of 2.3% compared with the same period last year. 　　Haier Air Conditioning said that this year's epidemic has completely changed consumers' perceptions of health, spawned healthy consumption awareness and demand, and has a long-term impact on the air-conditioning industry, becoming the mainstream guide. Sterilization and anti-virus have become an important standard for consumers to judge the innovation of air-conditioning products, and the market for sterilization and air-conditioning has also become a well-deserved "outlet". 　　 As the entire home appliance industry enters the era of users, market dominance has been transferred from manufacturers to users, and health sterilization air conditioners are no exception. And thanks to the upgrade of public health protection awareness, consumer demand will be more clear. Industry experts believe that for air-conditioning companies, healthy sterilization air-conditioning is indeed a rare development opportunity, and if you want to seize this opportunity, you must provide consumers with reliable and safe products, which is also the entire air-conditioning industry can not shirk Responsibility. 　　Promote the development of enterprise quality 　　 For air-conditioning companies, the sluggish market demand, the impact of the epidemic, and the upgrade challenges brought about by the implementation of new national standards such as intelligence and energy efficiency have made it difficult for them. In order to reverse the trend and actively seize the new outlet, since this year, mainstream air-conditioning enterprises have exerted their efforts to sterilize and resist viruses, with innovative technologies and innovative products. From the perspective of technological innovation, currently, the sterilization air conditioners on the market are mainly divided into two categories, namely "antivirus" and "fresh air". The 　　 anti-virus category mainly includes 56°C sterilization and ultraviolet sterilization. The "New Coronavirus Infected Pneumonia Diagnosis and Treatment Program (Trial Version 5)" issued by the National Health and Health Commission pointed out that the new coronavirus is sensitive to ultraviolet rays and heat, and can effectively inactivate the virus at 56°C for 30 minutes, thus driving the “56°C The popularity of the concept of "sterilization" has also become an important innovation direction for air-conditioning sterilization technology. For example, the 56°C sterilization air conditioner introduced by Haier adopts the reverse equilibrium high temperature drying sterilization technology to make the evaporator temperature as high as 56°C and sterilize for more than 30 minutes to achieve high temperature drying and inactivation of bacteria; pasteurization sterilization released by Midea Air Conditioner Technology, breaking through the heating temperature limit of the air conditioner, controlling the temperature of the indoor heat exchanger of the air conditioner at 56 degrees Celsius and above to continue to operate for more than 30 minutes, can help inactivate the new crown virus. The sterilization air conditioner using ultraviolet sterilization technology is represented by Gree's new UVC sterilization air conditioner. Its UVC ultraviolet sterilization technology can effectively kill bacteria, viruses, molds, single cells and other microorganisms that spread in the air. 　　During the epidemic, in addition to anti-virus, many experts also urged consumers to be more ventilated. Therefore, as an important category of sterilizing air conditioners, fresh air conditioners continue to rise in the market. During the epidemic period, Hisense launched the new air aeration series of air conditioners, which are "three minutes after starting up, and the house is full of fresh air", mainly to purify and sterilize the entire space through HEPA filter technology and Hi-Nano negative ion technology. 　　Under the guidance of mainstream air-conditioning companies, the sterilization battle in the air-conditioning market is intensifying. And facts also prove that in the weak air-conditioning market, functions such as fresh air and virus removal are becoming a weapon for air-conditioning companies to break through. Hisense said that under the epidemic, the recent sales of Hisense fresh air oxygenated air conditioners have increased rapidly, and the sales of some models have increased several times. Suning also said that health air conditioners represented by anti-virus and fresh air are rising, and from Suning data, the attention and sales of health air conditioners are at a high level. 　　Strengthen standard construction In the past, the price war continued to spread in the air-conditioning market. Now, based on the new market demand, the competition in the air-conditioning market is gradually returning to the product itself. Enterprises have found differentiated innovation points to enhance the added value of products, and consumers have a strong pursuit of quality. , Reached a high degree of harmony between supply and demand. 　　Taking "healthy sterilization" as an opportunity, the air-conditioning market has a more rational way to break the situation, but there are also certain development risks. Due to the lack of a unified national standard, the performance of sterilization and air conditioning products on the market cannot be scientifically identified. With the rapid expansion of the market scale, the product quality is uneven. Once the use effect is not as expected, the reputation of the sterilizing air conditioner will quickly decline, which will further dampen consumer enthusiasm. 　　 It is urgent to formulate uniform standards. Cai Ning, deputy chief engineer of the China Household Electrical Appliances Testing Institute, said that the health performance of healthy air conditioners is mainly reflected in the antibacterial, sterilization, air purification, fresh air, and harmful substance release of air conditioners. At present, some air-conditioning products with sterilization, antibacterial or purification functions on the market can be regarded as air-conditioning with certain health functions, but health is a big concept, and the relevant standards of health air-conditioning need to be further improved. "National standard GB/T21551.6 "Special requirements for antibacterial, sterilizing, and purification air conditioners for household and similar electrical appliances" has been revised and is in the approval stage. National mandatory standard "General requirements for household and similar electrical appliances, health and safety" It is also being developed. Some group standards related to the health function of air conditioning are also being developed." 　　While industry organizations attach great importance to it, mainstream air-conditioning companies are also actively making efforts for standardization. Hisense said that Hisense Air Conditioning has already begun to standardize the layout of fresh air conditioning in 2019. Under the convening of China National Institute of Standardization, Hisense Air Conditioning, led by major air-conditioning manufacturers and fresh air-related laboratories, construction engineering institutes, and other units, jointly participated in the drafting of China's first fresh air conditioning group standards. At present, the group standard is being declared and upgraded to become an industry standard.

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