Central air conditioning In 2020, enter the era of stock

Central air conditioning In 2020, enter the era of stock

In 2020, no one will be able to make an accurate assessment of international political patterns and economic development trends. In the short term, central air-conditioning is gradually transitioning from an incremental market to a stock market. Under such conditions, the top brand may further transform from the original competition for market share to grabbing the opponent's share, so that vicious competition based on price and at the expense of reducing profits is inevitable. The sluggish macroeconomic situation in 2019 has not yet been improved, and consumer demand in 2020 is still weakening. In other words, even without the influence of the epidemic factor, the development prospects of the central air-conditioning market are still sluggish, but the epidemic has further enlarged the deficiency of insufficient market demand, and its destructive power has seriously affected the balance of the development of the industry's domestic and foreign markets.

From the perspective of external exports, since the current global spread of the epidemic has not shown a slowing trend, many countries have temporarily closed some foreign gates in order to better strengthen the prevention and control of the epidemic, leaving many overseas orders in a blank state. The spread of overseas epidemics has made the originally sensitive and changeable foreign economy and trade worse. In 2020, uncertain factors affecting the export trade environment will increase, and the export of central air conditioners will become more difficult. At the same time, although whether there will be trade barriers based on the protection of national interests after the epidemic is still unknown, from the perspective of overall industry development, the situation of the central air-conditioning export market in 2020 is still in line with the global epidemic development trend. Closely related.

　　 From the perspective of the domestic market, the demand for the central air-conditioning market will pick up in the orderly resumption of work and production in various industries. At the same time, although the country vigorously promotes the normalized development of the consumption structure, it can compensate for the negative impact of the epidemic, but in the short term, the epidemic has suppressed people's desire to consume to a certain extent, thereby reducing the release of terminal purchasing power. The price war driven by the high inventory of China will greatly erode the market share of some of the original household central air conditioners. As the epidemic is effectively controlled nationwide and driven by favorable factors such as the acceleration of central air-conditioning product upgrades, the mainstream trend of industry development is bound to move towards steady growth.

　　 In short, for the central air-conditioning industry in 2020, there are no winners under the epidemic, only survivors, and future winners are survivors who can survive the cruel market competition. The central air-conditioning industry is still a sunrise industry with an incremental market. The haze in front of us will eventually dissipate. When the "epidemic" is gone, there will be blossoms.