Prospect and Trend Analysis of Internet + Compressor

Prospect and Trend Analysis of Internet + Compressor

"Internet+" is like a spring thunder bursting out of the sky, opening the floodgate of deep integration and innovative development of the Internet and traditional industries. Especially for traditional compressor companies, embracing "Internet +" and developing e-commerce are undoubtedly an important choice to help companies break the new normal under the sluggish market environment of the industry.

　　 What is the essence of "Internet +"?

　　 The form of "Internet +": A set of Internet-based information technologies (including Internet, mobile Internet, cloud computing, big data, etc.) are spread and applied in economic, social, and life links.

　　 The essence of "Internet +": it is the online, data-based, and service-oriented traditional business, which should be considered from the perspective of users.

　　In "Internet+", informatization returns to the essence of "information as the core". The Internet is the infrastructure with the lowest information processing cost that mankind has seen so far. It naturally has the characteristics of globalization, openness, equality, transparency, etc., which makes the huge potential of information and data suppressed in the industrial society burst out, transformed into huge productivity, and become a new source of social development.

The traditional method mostly promotes production from supply to sale. Its main feature is from the inside out, the enterprise first, then the user, while the Internet method is driven by demand to supply and reverse. Its main feature is from the outside to the inside. Rather than enterprise first, user second. Therefore, "Internet + traditional industries" is by no means a simple addition of the two. It requires the use of new technologies and Internet platforms to achieve a deep integration of the Internet and traditional industries, thereby revitalizing the industry. Companies not only need to pay attention to technology, but also to pay attention to how the "Internet +" business model is profitable, and how to build a unique user experience and obtain innovative results through the innovative combination of information, corporate resources and technology.

　　 The exploration and attempt of "Internet +"

　　 "Either e-commerce or no business in the 21st century", "all companies in the future will become Internet companies", fueled by these prophecies, e-commerce has become the "standard configuration" for many companies' transformation and upgrading. As of June 2015, the number of online shopping users in my country has reached 374 million. The survey shows that about 92% of consumers have had online shopping experience, and the consumption model of online shopping has become popular. In the first seven months of this year, national online retail sales reached 1,936.3 billion yuan, a year-on-year increase of 37.7%. Among them, the online retail sales of physical goods was 1,614.1 billion yuan, an increase of 37.0%, accounting for 9.7% of the total retail sales of consumer goods. E-commerce is gradually becoming the “main force" driving consumption.

　　 When the "Internet +" spread to the compressor industry, which is a professional product oriented to enterprises and whose characteristics are very different from those of mass consumers, we can't help thinking: Should the compressor industry embrace it? Or turn around and leave?

　　 At present, most companies in the compressor industry are still thinking about the Internet 1.0 era and are limited to establishing official websites, email marketing, and publishing corporate news through news channels. Nowadays, the new media is in full swing. Some companies know it is very important, but they have no way to start, and in the end they just taste it.

　　 According to the traditional channel compressor marketing and service model: manufacturer-dealer, office, agent-marketing, service personnel-user. There are too many intermediate circulation links, and the control of the circulation links is ineffective, which reduces the profit of the factory, and cannot obtain the demands of users in time, which easily leads to a decrease in user satisfaction; insufficient attention to product operation big data, user big data, and outdated service methods , Is not standardized, and does not have the ability to store trace data.

　　 "Internet + compressor" policy prospects

　　 "Internet + manufacturing" is essentially giving play to the driving role of the Internet in manufacturing innovation, shifting manufacturing to industries represented by the Internet, and realizing the development of manufacturing in the direction of informatization. As pointed out in the "Guiding Opinions on Deepening the Integration and Development of Manufacturing and the Internet", the integration of manufacturing and the Internet is conducive to the formation of superposition, aggregation, and multiplication effects, which not only accelerates the transformation of the old and new industrial systems, but also fosters new Internet models and new formats. Continue the glorious chapter of my country's Internet economy.

　　 The 2015 government work report proposed to formulate an "Internet +" action plan, which was taken as one of the important measures to cultivate emerging industries and emerging business formats. In May 2016, the State Council issued the "Guiding Opinions on Deepening the Integrated Development of Manufacturing and the Internet", focusing on cultivating a new ecosystem for industrial development and creating a new engine for economic development. Miao Wei said that the main task of the Ministry of Industry and Information Technology in 2016 is to promote the development of "Internet +" manufacturing and to promote the application of Internet tools in the traditional manufacturing sector.

　　 The series of policies issued by the government suffice to show that "Internet + manufacturing" plays an important role in the development of China's manufacturing towards informatization and intelligence. Therefore, the integration of "Internet +" and manufacturing will be the general trend, and the development of "Internet + manufacturing" is unstoppable.

　　 "Internet + manufacturing" is not only the need for "Made in China" to improve quality and efficiency and upgrade, it is also the only way for the Internet economy to have a broader and more profound impact on the national economy. Although "Internet +" alone cannot completely change the development model of the manufacturing industry, "Internet +" will certainly bring more opportunities for development.

　　 "Internet + compressor" development status

At present, traditional compressor companies are eager to try, but they are still in the stage of unilateral attempts. It will take time to truly scale and successfully transform, mainly because the entire industry's operating model has not been fully established, and the traditional equipment manufacturing field lacks management Internet and big data thinking. Traditional compressor companies use big data and the Internet for effective cooperation, thereby further introducing financial concepts, jointly building models, and forming a closed-loop business ecosystem, which is the ultimate goal of realizing compressor "Internet +". Therefore, the concept of "Internet" and big data should be recognized and used by traditional enterprises as soon as possible.

　　 my country's compressor industry is relatively disordered, competition among enterprises is chaotic, and there are certain barriers to the realization of "Internet +". In the field of market-oriented compressors, manufacturers, logistics companies, traders, and downstream users are promoting the "Internet" trend in various ways to break down barriers.

　　 From the perspective of the compressor industry, companies have begun to taste the "Internet". In actual implementation, they often make breakthroughs through a certain link in the industry chain, such as remote monitoring, network diagnosis, after-sales response, or solving some internal problems of the company. So far, there hasn't been a way to realize the entire commercial environment of compressors, and there are even fewer commercial environments for compressors. Therefore, the current compressor "Internet +" is still in the early stages of development. To take off the fruits of "Internet +", more homework is needed, and big data models and platforms need to be built.

"Internet + Compressor" takes the e-commerce platform as the starting point, and takes the complete machine factory as the center. It connects all suppliers, agents, and even users together. The platform and internal systems are connected with data, and the complete machine factory directly serves as the user Provide quality services and build a unified, shared and digital e-commerce ecosystem.

　　The importance of big data gathering

　　 The data management platform makes the integration of data islands a reality, and allows the potential of compressor big data to be realized. Build a unified virtualization and cloud computing platform, abstract physical servers, storage devices, network devices, etc. into various resources and pool them, and perform unified management of the resources in the pool.

Through the private cloud platform, the enterprise server environment is integrated, and the virtualized infrastructure is deployed to realize the registration, allocation, deployment, modification, recycling, monitoring, statistics, deletion and other management functions of various resources in the internal resource pool. Through various complementary Services provide an infrastructure as a service (IaaS) solution.

　　 Deploy the core business information system of the enterprise on the cloud platform to improve the efficiency of the system, enhance the management and control capabilities of the enterprise, and dig out the data value of each information system.

　　 "Internet + Compressor" has broken into people's field of vision. In the future, whoever has the ability to make things on demand and on demand will eventually seize the market.

　　 Will "Internet + Compressor" stimulate new demand?

　　 The root cause of the current predicament in the compressor industry is oversupply. On the demand side, due to the slowdown in economic growth, the downstream market demand for compressors is insufficient; on the supply side, the compressor industry has experienced a golden decade and its production capacity has been rapidly and substantially expanded. Although the growth rate of compressor demand has dropped significantly in the past two years, production capacity has been built Because of its stickiness, its growth rate still cannot slow down quickly. Excess capacity has suppressed the price of compressors, and the oversupply situation has caused the price of compressors to drop significantly.

　　 Therefore, in the face of both volume and price declines, the compressor industry is in a difficult situation. Finding new growth points is the current focus of every compressor company, and "Internet +" is currently the most popular and fashionable topic. So, can "Internet + compressor" stimulate compressor demand like other Internet e-commerce companies?

　　 The gradual transition from a seller’s market to a buyer’s market is the main reason why the compressor industry seeks to transform and develop from offline to online. Of course, from the perspective of the industry's own characteristics, there are also some obstacles to the establishment of compressor e-commerce.

　　 The development of compressor e-commerce platforms is beneficial to the informationization and transparency of compressor transactions and the improvement of compressor transaction efficiency. However, compressors are a commodity, and as an upstream product, its demand growth depends on the growth of compressor applications such as electricity, steel, and infrastructure. Therefore, the compressor e-commerce platform should be like other trading platforms, more to play the role of price. In the short term, the introduction of an e-commerce platform in the compressor industry may not change the supply and demand situation of the compressor industry, and it is difficult to bring substantial benefits to the compressor industry, but for individual compressor companies, it is An opportunity to achieve overtaking in a curve, after all, China is still the world's largest compressor demand and sales market. As long as the development method is changed and the market share increased a little, it will inevitably bring huge benefits to the sales of the whole machine, after-sales maintenance, technical support and the development of other new ways of profit.

　　 "Internet + Compressor" direction force point

　　 1. "Internet +" virtual scene

　　 Solve online experience, strengthen user perception, provide compressor equipment operation skills training, and connect virtual and reality to solve the problem of unattended operation and reduce labor intensity.

　　 2. "Internet +" product intelligence

　　 Product failure automatic recovery capability. Once the equipment fails, the equipment itself or the external contractor has the fault judgment and recovery capabilities to extend the health of the equipment.

　　 Solve the problem of refined and coordinated work on the employment site, realize high-efficiency and high-quality construction standards, and save energy and reduce consumption to ensure the z* maximized benefit.

　　 3. "Internet +" customization capabilities

　　 With the promotion and application of Internet +, industrial standardization and process-oriented design and manufacturing capabilities are improved, and we will move towards personalized product customization.

　　 4. "Internet +" post-market space expansion

　　 Based on a large number of equipment holdings, it will support intelligent services in the after-sales construction, maintenance and repair of equipment, and expand the market profit afterwards

　　 5. "Internet +" to create user-centric

　　 With a brand-new business model involving the participation of manufacturers, suppliers, and agents, it breaks the internal resources and division of labor modes of compressor companies, and forms a large-scale market support capability integrated with users.

　　 6. "Internet +" to create a second-hand equipment trading platform

　　 With the help of the Internet, it will revitalize the trading of second-hand equipment and improve the equipment remanufacturing value-added market.