This summer, the air-conditioning market is popular with sterilization, fresh air or a new engine for growth

This summer, the air-conditioning market is popular with sterilization, fresh air or a new engine for growth
The winter air-conditioning market in 2019 ended with a price war, and then the new crown epidemic hit the offline market again. In the first quarter, air-conditioning companies entered the downward channel. When the peak season for air-conditioning sales in 2020 came, sterilization, fresh air or new Highlights of market competition have triggered a new round of market growth.

Requirements for the use of air conditioning during the epidemic: regular cleaning and ventilation

Air conditioners, as household appliances that continue to live in summer, will be turned on for a long time. When the air conditioner is used for a period of time, dust and fluff will get on the evaporator, so it will be recommended to use a professional cleaning staff to clean the air conditioner after a period of use. Later, air-conditioning manufacturers developed a self-cleaning function to allow air conditioners to "bath" themselves, solving the problem of high cleaning costs.

Since the self-cleaning air conditioner effectively solves the cleaning problem of the air conditioner evaporator, the self-cleaning technology has been well popularized, and has also been recognized by consumers. According to the online air-conditioning sales monitoring data released by Aowei Cloud in April 2020, 7 of the TOP10 models have self-cleaning technology.

When the new crown epidemic hits, can air conditioning become a concern for consumers. The New Coronavirus Pneumonia Diagnosis and Treatment Program (Trial Version 3) issued by the National Health Protection Commission pointed out that the virus is sensitive to heat, and 56 degrees high temperature and 75% ethanol can effectively inactivate the virus.

In terms of using air conditioners, the solutions given by experts are cleaning, disinfection, and ventilation. Wang Chen, vice president of the Chinese Academy of Engineering, dean of the Chinese Academy of Medical Sciences, and Peking Union Medical College, said at the State Council news conference on April 30 that air conditioning is a breeding ground for many pathogens. Proper cleaning and disinfection are not only to prevent new coronary pneumonia, but also to prevent other viruses.

At a news conference on Beijing's epidemic prevention and control on May 6, Liu Xiaofeng, deputy director of the Beijing Center for Disease Control and Prevention, introduced that people usually use split air conditioners, "one room, one machine", which is basically safe. Multi-line air-conditioning systems are often used in office spaces. Keep windows open for ventilation and clean them regularly. Central air conditioners are used in shopping malls, office buildings, hospitals, etc. It is necessary to pay attention to the operation of new wind and turn off the return air system. When using air conditioners, pay attention to opening windows regularly for ventilation. After the windows are closed, they can be opened if there is an exhaust fan in the room. In addition, the air conditioner should be cleaned regularly.

Sterilization, fresh air conditioning highlights this summer

After the outbreak of bacteria and fresh air, the two most popular concerns for air conditioning use. Generally speaking, traditional air conditioners need to close doors and windows when they are used, but for health, they need to open windows and ventilate them at intervals. Fresh air conditioning can discharge indoor dirty air while turning on the air conditioner, and continuously update the indoor air.

The self-cleaning function is no longer a novelty. It has been in the market for several years, and this year has seen new developments. In response to the use and cleaning of air conditioners, combined with the characteristics of the new crown virus, air-conditioning companies introduced high-temperature clean evaporator air conditioners. At present, companies such as Haier and Gree have launched air-conditioning products that can automatically heat the evaporator when the evaporator temperature reaches 56 ° C.

It is understood that the Raytheon air conditioner is used as an example. It has a 56-degree C sterilization self-cleaning and UVC deep ultraviolet dual sterilization function. The sterilization rate against Escherichia coli, Staphylococcus aureus, and Staphylococcus albicans reached over 95%, and the removal rate against H3N2 influenza virus reached over 95%. In terms of self-cleaning, the self-cleaning dust removal rate of the Raytheon air conditioner is 99.7%, the self-cleaning sterilization rate is 99.4%, and the temperature of the self-cleaning evaporator can reach 56 ℃ or more, up to 59.5 ℃

Gree's new generation of new air conditioners adds the "double sterilization" function to the technology of the previous generation of new air conditioners, namely UVC safe sterilization and 56 ° C sterilization self-cleaning technology. Among them, UVC safe sterilization is for indoor circulating air The ℃ clean bacteria self-cleaning is for the internal evaporator of the air conditioner, that is to say, the "health assistant" is added to the high configuration of "two-way ventilation".

Midea also released the pasteurized high-temperature sterilization technology at the 2020 Developer Conference, controlling the temperature of the indoor heat exchanger at 56 ° C and above and continuing to operate for more than 30 minutes for high-temperature sterilization.

The Hisense Fresh Air Oxygenated Air Conditioner achieved the removal of EV71 virus and H1N1 virus in the hands and feet while delivering fresh air to the entire room in 3 minutes.

In the extremely fiercely competitive summer of 2020, technological strength will boost a new round of competition in the new market. With changes in consumer health awareness, fresh air, purification, and sterilization air conditioners are expected to become a new opportunity for the growth of the air conditioner market, which may allow the air conditioner market to escape from the price war and enter a new direction of value war.

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