Chinese air-conditioning anchored new coordinates for industrial upgrading

Chinese air-conditioning anchored new coordinates for industrial upgrading

Haier "zero distance" customization accelerates the restructuring of the air-conditioning industry The implementation of the new energy efficiency standards is imminent, and the air-conditioning industry may usher in a new inflection point. Domestic air-conditioning companies represented by Haier are innovating on three levels of products, channels and business models to provide consumers with “zero distance" on-demand Customized personalized service plan. Industry insiders believe that these three innovations have overturned the original industrial development model and accelerated the restructuring of the air-conditioning industry.

Product innovation: "demand machine" eliminates "stock machine"

Not long ago, Haier Air Conditioning announced that the world's first fluorine-free inverter IoT air conditioner with intelligent security, remote operation monitoring, management and other functions has been successfully developed. Haier's new IoT air conditioner revolutionized people's traditional lifestyles and became a smart and security green housekeeper in life.

According to the relevant person in charge of Haier Air Conditioning, no matter where they are, consumers can easily connect to the Internet of Things air conditioner at home through the 3G network. Not only can they video monitor home security, perform wireless temperature control management, but also adjust the air conditioner. Operating status. In addition, the Internet of Things air conditioner also informs users about the power consumption of the air conditioner and the temperature difference between indoor and outdoor at any time.

The Internet of Things air conditioner conforms to the current development trend of Internet of Things technology and low-carbon environmental protection technology, and has epoch-making significance for promoting the innovation of air-conditioning products. It is understood that Haier's fluorine-free inverter air conditioner has great advantages over other air conditioners in technology and performance. This series of products not only have the functions of 2 minutes of rapid heating, 1 minute of rapid cooling, and -20℃ ultra-low temperature start, but also because of the use of 180? sine wave DC frequency conversion technology and leading non-fluorine refrigerant, its energy efficiency ratio is as high as 6.91, and it runs for 24 hours. Compared with ordinary inverter air conditioners, it saves 5.2 degrees of electricity, which better meets consumers' demands for comfort and energy saving.

Unlike Haier's air-conditioning product line that keeps innovating closely with consumer demand, as air-conditioning products enter the peak sales season, most air-conditioning manufacturers are still launching price wars one after another, trying to seize the market by cutting prices.

Since the outbreak of the global financial crisis, consumer demand has undergone tremendous changes, and consumers are increasingly inclined to choose comfortable, efficient, and low-carbon air-conditioning products, which requires the air-conditioning industry to upgrade its product structure. However, most air-conditioning companies still adopt the development model of mass production inventory in the off-season and concentrated sales in the peak season. Relevant statistics show that although the overall inventory level of the air-conditioning industry has reached the lowest level in history, there are still 9.5 million units in total. These inventory products have basically broken away from market demand, and companies have to launch a price war to clear the inventory.

From the perspective of the entire industry, Haier has become one of the very few companies that are free from inventory constraints and can quickly innovate products according to market demand. In fact, as a trend leader in the air-conditioning industry, Haier Air-Conditioning has always been at the forefront of the industry in terms of product innovation. Long before the introduction of the new energy efficiency standards, Haier Air-Conditioning formulated the "Double Hundred Policy", which is to fully realize 100% fixed-frequency air-conditioning. All are first-class energy efficiency, inverter air conditioners are 100% fluorine-free products.

Product innovation ability is an important manifestation of the vitality of an enterprise's development. Haier Air Conditioning continues to innovate products, and has formed a new product lineup represented by fluorine-free inverter Internet of Things air conditioners, magnetic levitation centrifuges, circulating energy air conditioners and other products. It meets the needs of different consumers for air conditioning products and has become a product innovation in the air conditioning industry. The weather vane also jumped out of the "strange circle" of price wars.

Marketing innovation: not selling "products" and selling "services"

It has always been a practice in the industry to install air conditioners after house decoration, which has brought a lot of inconvenience to consumers. The integration of house decoration and air conditioning installation has become a new consumer demand in the market.

In order to meet this market demand, Haier Air-Conditioning cooperates with decoration companies to provide consumers with a complete set of services covering home decoration, air-conditioning distribution and installation.