The screwdriver factory started, how do you go in the air compressor industry

The screwdriver factory started, how do you go in the air compressor industry

Since the compressor industry has entered the "new normal" with the Chinese economy, growth bottlenecks have become prominent and market competition has intensified. Every compressor company is seeking changes, seeking more profits and new development directions. The emergence of such a strong drive for change and innovation has prompted the compressor industry to advance by leaps and bounds and catch up with foreign counterparts. It is not only due to the external market competition needs, but also due to the internal positioning and pursuit of the company.

　　 At first glance, hundreds of companies in the industry have their own development plans: the main products and distribution channels are different, and the organization and strategic directions are different. But overall, development is nothing more than these three ideas: new products, new ideas, and new fields of use.

　　New product is a history of compressor technology iteration. Domestically, a large-scale update and iteration of compressors started in 2004 and has been rushing all the way to the present, from piston compressors to screw compressors, from industrial frequency machines to inverters, from single-stage to double-stage, from one-stage energy efficiency to super one Class-level energy efficiency, from small centrifuges instead of twin-screw dry oil-free, from price fights to energy efficiency, from foreign-funded technology, product appearance, and performance to the continuous surpassing of private enterprises...all reflect the domestic foresighted enterprises The pursuit of new products and the emphasis on new technologies.

　　The new idea is a history of market operation upgrade. From permanent magnet variable frequency PK meters to contract energy management and gas sales, from variable frequency compressors replacing conventional compressors to two-stage compression, single-stage super-one-stage energy efficiency, small centrifuges, etc.... As the compressor product technology matures and Development has given birth to more ideas for operation and sales, breaking the traditional trading habits of machinery and equipment, and continuously upgrading marketing models.

　　The new application field is a history of compressed gas application discovery. With economic development and the refined division of labor in society, new industries and new demands continue to emerge, and new application areas for compressors have been unearthed one after another. This not only finds a new growth direction for individual enterprises, facilitates differentiated competition, but also expands development space and market capacity for the entire industry.

　　 These three roads have differences and intersections. The key to what kind of path an enterprise should take depends on itself!

　　 Lev Tolstoy once said: Happy families are similar, and unfortunate families have their own misfortunes. There may be thousands of different reasons for a company's failure to do well. However, an excellent company must have grasped the core of development-the thinking of the general manager, the reserve of talents, the grasp of the market and the unremitting pursuit of product quality.

As we all know, most of the domestic compressor companies started as screwdriver factories. They have struggled with low prices for many years in the market. However, the product segmentation market has benefited many companies, and the industry is still based on quality and cost performance. In order to guide the positioning of the product direction and profit-oriented to increase the enterprise's anti-risk ability, the essence returns to the emphasis and reserve of talents.

　　 Various signs indicate that the core of today's enterprise development lies in talents, technology, market positioning and profits. There are many ways for enterprises to break through, but only by grasping the core can they catch the express train to success!