The Secret of Counterfeit Refrigeration Compressor watermark

The Secret of Counterfeit Refrigeration Compressor
Mass consumer goods, especially branded products, once counterfeit, copycats, etc., there will be a large number of media and professional counterfeit ears to remind consumers. However, due to the distance between refrigeration products and ordinary consumers, they are rarely bombarded or continuously concerned, and more are circulated within the industry, which also makes it more difficult for the industry to fight counterfeiting.

Compressor articles:

Counterfeit and hardest hit area

First, which brands do counterfeiters love?

1, Danfoss Miele

Danfoss, as a global leader in the fields of refrigeration, heating, transmission and mobile hydraulics, has produced Meiyou fully enclosed piston compressors that are unique in the world. The reporter entered Danfoss Meyer Compressor in Baidu, and there was a "Beijing factory supplying quality refurbished Danfoss Meyer compressor", which is enough to explain the rampant counterfeiters.

At the same time, the refrigeration business reporter also learned that in 2012, Beijing police seized a total of 40 counterfeit Danfoss Miele compressors in a surprise operation. The shrinking machine has been reassembled, painted with positive blue paint, and affixed with the forged Danfoss trademark, and is sold as a new product on the market. This batch of counterfeit products was discovered by a Danfoss agent in China. Just before this raid, the agent purchased a MT64 compressor as a sample. It is confirmed that this compressor is a fake of reassembly.

At the end of 2013, Danfoss conducted a survey on the counterfeit refurbished machines of Meiyou piston compressors in China, and found that there are nearly 7% of counterfeit refurbished machines on the market, and it covers the entire Chinese market. And, more importantly, it brings a very negative reputation loss to Danfoss, causing great harm to customers and end users.

2. Bitzer piston machine, screw machine

Refrigeration business reporters understand that Bitzer has enjoyed a good reputation in the field of compressors for more than 80 years, distributed in 90 countries and regions, and has more than 3,000 employees. Ranked among the world's leading manufacturers of refrigerant compressors. BITZER compressor products are widely used in the Chinese refrigeration market. While being popular in the market, Bitzer also attracted a lot of cottage flies.

In 2010, a construction company of Bitzer Urumqi discovered a fake Bitzer compressor. In 2012, the industrial and commercial investigation and punishment of XX Refrigeration Equipment Co., Ltd.'s sale of fakes was conducted. In December 2013, Bitzer launched a special anti-counterfeiting activity on the Haizhu North Road Refrigeration Street in Guangzhou. It was found on the scene that 4 compressors in 2 merchants were similar to Bitzer compressors in trademarks and were suspected of infringement. Teng Bo, channel manager of BITZER's sales and marketing department, also said: "Before, due to technical problems, counterfeit compressors were mainly limited to semi-closed piston compressors. Recently, BITZER found that aluminum piston compressors and semi-closed screw Compressors are also counterfeit and copycats. "

3. Emerson CopelandTM (CopelandTM) compressor

Refrigeration business reporters understand that Copeland Compressor was founded in 1921 and has more than 90 years of experience. It has rich production experience and strong technical support to ensure that each compressor leaving the factory has the highest quality. Emerson Environmental Optimization Technology has set up two production plants in Suzhou and Shenyang in China, and its products include compressors, condensing units and valve products. All professional technology and technical guidance are in accordance with the global unified technical specifications and requirements of Emerson Environmental Optimization Technology Company. At present, the products of Emerson Environmental Optimization Technology Co., Ltd. use "Copeland" as the brand name of compressor products, and have registered trademarks in mainland China to legally sell imported and domestic products.

On the market, some Copeland compressors that need to be repaired and replaced are hand-patched together by some black workshops, under the guise of genuine Copeland compressors, to disrupt the market at a very low price.

3. Various patterns

In the field of commercial refrigeration compressors, the form and content of the cottage are very complex and relatively concealed. It is common to buy second-hand compressors from the second-hand market, make a facelift, refurbish and label them for sale. There is also a kind of assembly or production of cottage products, which are affixed with regular brand names and sold at high prices. In recent years, it has been popular to add a brand in a registered place, inducing consumers who do not understand the market to be fooled, such as Shenyang Bitzer and Shenzhen Gulun. Or Copeland, Bitzer, Danfoss.

Frankly for the industry, frankly speaking, it is difficult for non-professionals to identify counterfeit products. Through detection, the compressor can be distinguished by performance parameters such as energy efficiency, reliability, noise and so on. However, it is difficult for general customers to test the performance of the compressor with conditions.

Cottage products are not only simple assembly and modification, but also under the name of the cottage, under the false facts, causing a major blow to the reputation of famous brand products. At the same time, it also hits the market with low prices, with sub-optimal filling and with falsehood, which causes huge losses to customers and branded refrigerant businesses that have been "cottaged".

Teng Bo, channel manager of Bitzer ’s sales and marketing department, explained systematically: “Counterfeiters usually buy similar compressors made in China, and then buy counterfeit body nameplates to post on their own. The quality of counterfeit compressors cannot be compared with regular manufacturers first. Its poor quality will add unnecessary various costs to users, and at the same time seriously affect the brand reputation of regular brands; its wrong guidance makes consumers lose their confidence in the correct business, giving us the good refrigeration we have just established. The market outlook adds a lot of negative energy. "

Second, why is counterfeit and shoddy repeatedly prohibited?

Refrigeration business reporters understand that after years of publicity, the concept of users has changed a lot, and the awareness of consumer rights protection has also been greatly enhanced. The National Administration for Industry and Commerce, in cooperation with local public security departments, consumer associations and news media, through special anti-counterfeiting rectification actions year after year, destroyed a large number of counterfeit and shoddy commodities, and punished a large number of crimes of counterfeiting The elements have better safeguarded the legitimate rights and interests of consumers and cracked down on the arrogance of counterfeiters. However, the situation of anti-counterfeiting is still not optimistic. All kinds of counterfeit and shoddy products are still in the market, and signs of resurgence continue to appear in some places, thus forming a strange circle of "counterfeiting every year."

1. Counterfeiters and users are driven by interests

The compressor industry has always been China's technological weakness. For many years, it has been dominated by foreign brands. They serve the Chinese market with advanced technology, and at the same time have driven the domestic compressor industry to a great extent. Nowadays, the development of domestic compressor technology is becoming more and more mature. Many private entrepreneurs who are full of hard work have raised the level of compressor manufacturing to a good level through their own efforts, and have made great contributions to the market. But it is undeniable that some companies have not focused on technological innovation and a pragmatic attitude, always wanting to use their reputation to expand their sales channels, so as to easily find their first pot of gold.

The phenomenon of counterfeit compressors is mainly due to the lack of awareness of the correct development direction of the enterprise, and the short-term interest-oriented thinking, which reflects their serious speculation psychology. A person in charge of a domestic compressor company pointed out: "The demand in the refrigeration market has led to the release of compressor volume and the diversification of consumer types. Counterfeit manufacturers do not have fixed technology development and product optimization, nor do they need development costs and product inspection methods. , You can easily occupy some markets at low cost. Of course, the interest drives not only the cottage enterprises, some engineering or distributors do not understand the user, or the user is eager to cheap, and the market is not strict. Or use cottage products. "

Many well-known companies are suffering from trademark infringement, but they cannot solve the fundamental problem. This is because counterfeiting cases are relatively complex in nature and difficult to identify. The production cost of counterfeit products is low, and the cost of crime is low. However, it takes a lot of financial and material resources to find a counterfeit den. The pace of counterfeiting cannot keep up with the pace of counterfeiting.

2. The strength and responsibility of the supervisory authority

Bitzer said: "Kulai pays attention to whether water is blocked or not. From the perspective of interest, it is impossible to guide and completely eliminate counterfeit and shoddy products from the source. Therefore, as in Europe and the United States, strict intellectual property systems and strict The punishment method is a prerequisite for maintaining the legal order of the market. This cannot be solved, and it is difficult to reduce such phenomena in our country. In addition, the protection of intellectual property rights is still in various abnormal phenomena such as difficulty in obtaining evidence, difficulty in law enforcement, and difficulty in punishment. , Which also gives counterfeiters greater confidence and operational space. "

Although the country gradually began to attach importance to intellectual property rights, large cities already have independent intellectual property courts, and the penalty for infringer has also increased from 500,000 to 3 million. But from a practical point of view, our country is still far from achieving the priority of intellectual property rights. Local protectionism and the concept of supporting the development of national enterprises will be over-consumed and indirectly disrupt the formal market order. From the user's point of view, because the promotion of intellectual property rights by various manufacturers has increased, consumers' vigilance against counterfeit goods has largely increased, and the number of inquiries to manufacturers has also increased.

From the perspective of the state, as the industrial and commercial management department representing the state, it has the responsibility and obligation to combat counterfeit and shoddy products and safeguard the legitimate rights and interests of consumers. In today's world, under the background of global economic integration, country-to-country economic ties are becoming closer and closer, and no country can be a source of Taoyuan, being isolated from the world and being alone. Therefore, the industrial and commercial departments should start from the source of counterfeit and shoddy products, dig deeper, investigate and strike at a deeper level, and thoroughly eradicate counterfeit and shoddy derivative chains. When it comes to tracking down counterfeit and shoddy products, it is necessary to investigate not only those private small workshops but also some large enterprises. Because these companies, when they become bigger and stronger, often because of the temptation of huge profits, under the cover of legal outerwear, once they create fakes, they are more concealed, there is a problem, the harm is greater, and the social negative impact is huge. .

Third, the harm of counterfeit and how to distinguish the authenticity?

Bitzer believes that the quality of counterfeit products can not be compared with that of genuine products. The small ones will have defects in the use of the design and will not achieve the cooling effect, and there will be after-sales problems after one or two years. Seriously, compression After all, the machine is an industrial product, which is still endangering personal safety.

Danfoss also pointed out: "Even if the counterfeit compressor is exquisite in appearance, its performance cannot be compared with that of genuine products. After entering the market, it will bring reputation damage to genuine manufacturers, and will disrupt normal market prices. More serious is counterfeit. The product brings users unpredictable safety hazards. "

Distributors of Emerson Copeland compressors told reporters that second-hand or refurbished compressors are extremely harmful because their operating life has basically reached the limit, and compressors, scrolls, pistons, motors, etc. have far exceeded the normal allowable range. . Therefore, there will be a high risk of putting it into use here, and the failure will be very frequent. Even if they have a so-called warranty period, it will cause great losses to your economy. For example: multiple injections of refrigerant, because the refrigerant is not completely recovered every time it is repaired, it will lose about 2/5 of the refrigerant. If you want to achieve the ideal refrigeration temperature, the compressor after maintenance must be renewed Inject refrigerant and replace compressor refrigeration oil. Refrigerating oil is also an expensive accessory for compressors. Normally, the compressor needs to be replaced only once every six months or a year.

In addition, the quality of counterfeit compressors cannot be compared with regular Copeland compressors. The difference in quality between genuine and counterfeit compressors will add unnecessary costs to end users. For example, since the operation time of a refrigeration unit generally exceeds 5000 hours per year, a set of 10 units of minus 18 ℃ cold storage units, if the energy efficiency ratio of the compressor differs by 15%, will bring about 6,000 yuan in electricity costs to end users each year Increase, in the 5-10 years of equipment operating life cycle, the increase in the photoelectric fee is a very considerable cost. If the compressor reliability is poor, then the user's maintenance costs and cold storage cargo losses add up. Compressors coming off the regular production line are numbered for anti-counterfeiting inquiries, and companies also have decades of production experience and tough manufacturing techniques, so there is no deviation in production quality.

So, what are the elements of a high-quality compressor? Taking semi-closed piston as an example, regular products require high manufacturing process, reasonable internal structure, low noise during operation, low vibration, and can be used for a long time and with high intensity. Working in the environment, the design life is about twelve years, which can ensure stable performance and energy consumption throughout the life cycle. The low-performance semi-hermetic piston compressor has a rough manufacturing process, the structure is not optimized, and the noise and vibration are obviously amplified year by year. The capacity attenuation in severe environments is very serious. The conventional one-year warranty, some of which cannot be achieved after 1-3 years of quality Guarantee. The quality of the equipment produced using this compressor cannot be guaranteed, the effect of refrigeration and freezing is seriously affected, and it is easy to consume more and more power after 3 to 5 years and more and more failures. In addition, regular manufacturers have a complete set of mechanisms for both pre-sale and after-sale, which will give users a set of reasonable solutions.