New Live with Cargo Race Track-How does Cold Chain Logistics build a Minsheng Bridge

New Live with Cargo Race Track-How does Cold Chain Logistics build a Minsheng Bridge

Sudden epidemic, making fresh electricity providers bursting again, cold chain logistics also ushered in the explosive growth. Recently, Shandong Port Group · Haifeng International Holdings Cold Chain Living Materials Southeast Asia-Qingdao Express Airlines' inaugural ceremony was held in Qingdao Port, Shandong Port. The rapid transshipment of goods between Qingdao will further meet the consumer demand of the people's livelihood in the hinterland of Shandong and ensure the smooth supply chain of the global industrial chain.

Logistics distribution, especially cold chain distribution, is closely related to people's lives. Serving the people's "vegetable basket" and ensuring stable operation quality are the sacred mission of logistics companies, especially cold chain transportation companies. In the post-epidemic era, how can cold chain logistics build a "people's livelihood bridge" and protect the "vegetable basket" of the people?
New design of "Live Broadcast"
Sales add "new wings"
May loquat is yellow like orange, it is another year when loquat is ripe. The loquat hanging from the branches is yellowish-orange, with a fruity fragrance that makes people covet. Compared with offline in previous years, this year's "live streaming" sales of loquat has become an online sales model that is respected by many places, adding "new wings" to the sales method.
It is understood that at the moment when loquat is ripe, fruit farmers in many places have entered the busy loquat picking period. Loquat in many places "captures" the hearts of many people with the characteristics of thick and juicy flesh, tender and soluble meat, juicy and sweet flavour, and thin skin.
However, as the temperature increases, loquat is easily sunburned due to concentrated picking, and the flavor and fresh quality will deteriorate, which will affect the income of fruit farmers, so sales have become a top priority.
At present, some places use a combination of online and offline methods to protect the income of fruit farmers, and use the new sales model that has emerged in the past two years-"live broadcast with goods" to sell loquat to all parts of the country. According to people familiar with the matter, by grasping the current live broadcast outlet, the sales of loquat have been increased in a short time, and the single sales channel under the traditional loquat line has been changed, the scope of sales has been expanded, and to a certain extent, it has escaped The strange circle of "no harvest" and the occurrence of "slack sales" of loquat.
It is reported that a certain place adopts a combination of online and offline methods, and leading cadres walk into the live broadcast room, together with professional anchors, incarnate as "anchor" early adopters of live broadcasts and sell loquat. About 1 hour of live broadcast, the number of viewers and sold orders are very impressive.
In fact, during this time, "live streaming" has become a hot word for consumption. Zhashui fungus, praised by General Secretary Xi Jinping, has become Taobao's most popular commodity recently. On the evening of April 21st, three Taobao live broadcast rooms simultaneously sold Zhashui fungus, 20 million netizens poured into Taobao onlookers, 24 tons of fungus seconds light, a cumulative total of more than 3 million yuan, equivalent to Zhashui County's entire network last 4 months Online sales.
Recently, CCTV host Zhu Guangquan and Li Jiaqi's "Public Order for Hubei" live-streaming charity campaign. During the two-hour live broadcast, the number of views reached 122 million, and 40.14 million Hubei products were sold! "I'm destined by you, I belong to Jiaqi's live broadcast room." "Yanlong cold water moon cage sand, not only East Lake and cherry blossoms, the scenery in front of the door rains well, and lotus root fish cake Yulu tea, quickly order to buy back Buy it, buy it, buy it, dry noodles and crayfish. "" Excited, trembling hands, everyone is recommended to buy it. "" Human Duan Zishou "Zhu Guangquan is on the line. Very high! Hubei agricultural and sideline products such as hot dried noodles, shiitake mushrooms, lotus root, etc., which were originally "sufficient in supply," were sold out in just a few minutes.
In addition, as of the end of March 2020, a total of more than 60,000 farmers across the country have settled in Taobao to become live broadcasters. The live broadcast of agricultural products on the Taobao live broadcast platform has reached 1.4 million, covering more than 2,000 counties (districts) in 31 provinces (cities, autonomous regions) across the country. Fields, greenhouses, warehouses, and fishing boats have all become live broadcast rooms for rural anchors. According to iResearch's forecast, the live broadcast e-commerce market will reach 961 billion in 2020, up 111% year-on-year, close to the trillion level. It is not difficult to see that Taobao Live Broadcasting, as a rapidly developing new economic scenario, is helping hundreds of millions of Chinese farmers get rid of poverty and become rich.
Cold chain transportation and then upgrade
Help fresh delivery home
However, while obtaining a series of gratifying results in "Live Broadcast", it also exposed a series of problems. According to media reports, the quality problem of live broadcasts has seriously affected user experience and needs attention. This also led to some thinking: How are fresh products transported? What is the cold chain transportation method of logistics enterprises in the market? What kind of supply chain is suitable for live broadcast e-commerce?
Take loquat, for example, it is currently the peak season for loquat sales. The new sales model of live goods delivery can undoubtedly increase sales in a short period of time, expand the scope of sales, reduce the occurrence of unsalable sales, and help farmers increase income and promote poverty relief. In China, how to ensure that loquat is freshly delivered to all parts of the country is critical.
Compared with other fruits, loquat is a more "tender" fruit. It is easy to change color and quality when stored and transported at room temperature, and the place where it is touched and squeezed will gradually blacken, thus its appearance and freshness Poor, it can be seen that the packaging and temperature of loquat will affect the appearance and freshness of the product.
The overall system of cold chain logistics is complex and involves many links. During the development process, there are many pain points in cold chain logistics.
Although China is a large agricultural country, due to its vast land and resources, it is difficult to systematically manage the circulation of agricultural products. From the beginning, the overall development of agricultural product logistics has been slow, and cold chain logistics is a special way of agricultural product circulation. It is restricted by many factors. In the process of "agriculture", its development obviously lags behind.
At present, the development of China's cold chain logistics industry is in its infancy. According to statistics, China's current comprehensive cold chain circulation rate is only 19%, while developed countries such as Europe and the United States can reach more than 85%.
The origin of fresh products is mostly in remote rural areas, road construction in rural areas is backward, agricultural production is fragmented, logistics efficiency is difficult to improve, and long-term logistics transportation turnover takes a lot of time, resulting in the loss of fresh products. In addition, Modern logistics needs a centralized logistics base as a supporting foundation, but in rural areas where road construction is backward, the current centralized logistics base is still difficult to achieve.
At the same time, the hardware implementation of cold chain trucks is very backward compared to developed countries, resulting in low efficiency of cold chain logistics transportation. Although the number of related hardware has increased in number after a period of efforts, the historical reasons and costs are too high due to long-term backwardness. For economic reasons, in general, the supply of cold chain logistics facilities in China is still insufficient, and the per capita share is low.
But now, loquat has taken the “fast train" of cold chain logistics and delivered it to all parts of the country freshly. As an important cold chain logistics infrastructure, cold storage has also entered the fast track of industry development.
It is understood that the new storage capacity of cold storage nationwide in 2018 was 4.88 million tons, an increase of about 10% year-on-year, and the total amount reached 52.38 million tons. In 2019, China's cold storage capacity exceeds 58 million tons. With the continuous improvement of the cold chain logistics development environment and conditions in China, as well as the expansion of the cold chain market and the construction and improvement of cold chain logistics facilities, it provides strong technical support for the storage, transportation and sale of fresh quality of fruits such as loquat.
Not only that, it is reported that a fresh food supplier upgrades the cold chain transportation of loquat, such as packaging with a buffer card slot with a suitable size for loquat, to avoid the product discoloration caused by excessive touch and extrusion during storage and transportation of loquat ; Move refrigeration equipment such as pre-cooling cabinets to the field to reduce the damage rate during storage and transportation; increase the investment of cold chain logistics equipment such as professional refrigerated trucks to achieve precise temperature control, and seamless connection of the entire cold chain to prevent storage and transportation "Chain breaking" to ensure the fresh quality of loquat.
The new infrastructure has a new track
Bring the Gospel to the Cold Chain
Under the epidemic situation, fresh food ushered in an explosive development, which also puts forward new requirements for cold chain logistics. So, where will 2020 cold chain logistics go?
Of course, in the era of Internet technology, the cold chain logistics industry is closely following the footsteps of science and technology, moving towards informatization, and improving transportation efficiency and development speed. With the strong rise of e-commerce, fresh products have further penetrated the Chinese consumer market. As food, users have extremely strict quality and safety requirements. This is also forcing the cold chain logistics industry to improve the infrastructure layout and enhance the intelligence of the transportation chain. To improve the transportation quality of cold chain logistics and reduce losses.
On April 20, the relevant person in charge of the National Development and Reform Commission said that the new infrastructure is guided by new development concepts, driven by technological innovation, based on information networks, and facing the needs of high-quality development, providing digital transformation, intelligent upgrades, and integrated innovation Infrastructure system for other services. Among them, converged infrastructure mainly refers to the deep application of Internet, big data, artificial intelligence and other technologies to support the transformation and upgrading of traditional infrastructure. Xu Guangrui, executive dean of Guoxin Future Science and Technology Research Institute, said: After the epidemic, new infrastructure represented by 5G, AI, industrial Internet of Things, and the Internet will be developed rapidly, and the potential of the cold chain logistics field will also be in the new It was effectively released under the guarantee of infrastructure.
Infrastructure construction is related to the sustainable development of cold chain logistics of agricultural products, especially in the current situation of weak infrastructure construction, strengthening logistics-related infrastructure construction is the primary task of China's development of cold chain logistics. Increased investment in infrastructure and implementation will undoubtedly bring good news to cold chain logistics.
Fresh food supply chain network is supported by infrastructure such as logistics and cold chain. At present, in order to realize the online consumption trend of fresh food, two problems need to be solved: one is that consumers covering core cities and Xiangzheng Street can buy various types of fresh food; second, fresh food passes through the supply chain and cold chain The logistics network is sold nationwide. This requires a cold chain logistics network all over the country.
In fact, China has proposed to implement urban and rural cold chain logistics facility construction projects in July 2019. The National Development and Reform Commission and the Ministry of Transportation have also successively released relevant policy documents.
Yu Yang, deputy general manager of Yidu (Shenyang) Cold Chain Logistics Development Co., Ltd. said: According to incomplete statistics, the annual transaction volume of Shenyang fruits and meat and other fresh products is about 100 billion yuan, of which the import fresh food transaction volume can reach 30 billion yuan. , And showing a trend of increasing year by year. However, this process lacks a modern and large-scale procurement platform, and the circulation cost is relatively high. We put the front-end sales warehouse of foreign exporters in the port area, which can reduce middlemen, and at the same time adopt one-stop inspection, bonded, warehousing, sales and distribution to reduce the circulation cost of fresh products from the entire chain and form a strong Price competition.
Shenyang will also focus on the two key points of upgrading digital infrastructure and building a data resource system this year, focusing on "new infrastructure", accelerating the application and promotion of 5G industry and 5G, which is of great significance for expanding demand, responding to risks and promoting high-quality development. As one of the first batch of 5G pilot cities in the country, Shenyang is committed to promoting the development of the digital economy and promoting the deep integration of the real economy and the digital economy.
In addition, big data, cloud computing, mobile Internet, Internet of Things, etc. have penetrated into the industry. Big data and cloud computing have realized low-cost and efficient precision marketing and scene realization through data integrity; the Internet of Things has realized low-cost and efficient interconnection of everything. Therefore, it can be seen that based on the new infrastructure, the supply and demand relationship can be accurately matched at low cost, the service layout of high-precision products can be completed at near zero cost, and the fresh supply can accurately drive consumption; near zero cost can be achieved for pre-cooling, cold storage, cold transportation and cold distribution Seamless connection to avoid loss of cold chain "broken chain".
We have reason to believe that with the development of Internet technology and the gradual implementation of new infrastructure, coupled with policy guidance, cold chain logistics will finally usher in its own spring.