Danfoss Chinese multiple measures to strengthen the counterfeiting of the compressor market

Danfoss Chinese multiple measures to streng then the counterfeiting of the compressor market In recent years, with the improvement of people's consumption level and the country's strong support for the industry, China's HVAC refrigeration industry has made great progress, and the compressor as a core component of refrigeration equipment has also received more attention. While the compressor industry is booming, there is also a "stubborn disease" of fake machine renovation, which not only damages the interests of industry colleagues, but also damages the image of China's refrigeration industry. Danfoss is also one of the victims.

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At the end of 2013, Danfoss conducted a survey on the counterfeit refurbished machines of Mei Youle piston compressors in China, and found that there are nearly 7% of counterfeit refurbished machines on the market, and it covers the entire Chinese market, which not only caused huge losses to Danfoss' business. And, more importantly, it brings a very negative reputation loss to Danfoss, causing great harm to customers and end users. Danfoss attaches great importance to the interests of customers and consumers. For this purpose, it continuously carries out rights protection work, cooperates with law enforcement agencies to crack down on counterfeiting and infringement, and gradually strengthens the fight against counterfeiting. In terms of market education, Danfoss has spared no effort to promote anti-counterfeiting propaganda to distributors, OEM partners, engineering installers and end users. "Since 2013, in order to let more customers understand and become familiar with Danfoss frozen products, Danfoss has set up a professional seminar group composed of freezing and refrigeration technology experts, product technical support, and regional sales managers, and held a number of seminars mainly for small and medium-sized Technical seminars on commercial freezing and cold storage applications. So far, the professional seminar group has completed more than 30 technical seminars. At the seminar, Danfoss not only introduced products and technologies for the freezing market to customers, but also involved An important part about intellectual property rights is to share the hazards of counterfeit compressors, Danfoss counterfeiting measures, and how to identify counterfeit compressors with counterfeit Danfoss compressors on the market." At the legal level, the Danfoss Intellectual Property Department continues to protect the company's interests through legal means, and cooperates with law enforcement departments such as industry and commerce and public security to crack down on counterfeiting and infringement. As early as July 2012, Danfoss and the public security authorities successfully sealed a workshop that renovated the Danfoss Meiyou compressor in the suburbs of Beijing, and seized a large number of counterfeit compressors and accessories. The person in charge of anti-counterfeiting of Danfoss Intellectual Property said, "Danfoss’ attitude towards counterfeit products and various infringements is'zero tolerance'! On the Internet, our Intellectual Property Department has closed several official websites of counterfeit Miele Compressors. Counterfeiting is still the focus of the intellectual property department. We will take more active legal actions to strengthen the deterrent effect of Danfoss on counterfeiting rights." In terms of compressor production process, parts of the counterfeit refurbished machines in the domestic market may originate from Danfoss genuine scrapping machines. Danfoss China will begin to optimize the scrapping process of genuine compressors in the Wuqing factory, in addition to compressing the scrapped factories. The main parts of the machine are disassembled, and a new stamping process is added to completely destroy the appearance and functional integrity of the parts, thereby completely eliminating the possibility of these genuine parts being used by criminals. Starting from its own, Danfoss will ensure that the compressors scrapped by the factory will not become a source of counterfeit refurbished compressors. In terms of media promotion, in the first half of 2014, Danfoss joined the refrigeration industry media and other well-known compressor manufacturers in the 3.15 anti-counterfeiting series of reports through media interviews to publicize the harm of counterfeit refurbished machines and the excellent results achieved by Danfoss anti-counterfeiting. Then at the Beijing Refrigeration Exhibition in early April, Danfoss set up a special "counterfeiting" area in the booth to promote how to identify Danfoss genuine compressors. At the same time, on the Chinese website of Danfoss Commercial Compressors and WeChat on "Refrigeration and Air Conditioning Control", the "Identify Authenticity Danfoss Compressor" anti-counterfeiting topic page has also been added, so that customers can easily find any information about Danfoss anti-counterfeiting on the official website Information. Next, Danfoss will continue to fully carry out anti-counterfeiting propaganda, enrich the content of anti-counterfeiting websites, and promote how to identify the real and fake machines and the harm of using fake refurbished machines to the public through social media; launched "Meiyou" on Danfoss Weibo and WeChat platforms The "Le Compressor Genuine World" campaign, with an interactive question-and-answer method, allows more customers and consumers to learn more about the tips on how to distinguish genuine products and actually participate in Danfoss anti-counterfeiting activities. Danfoss has always focused on the protection of intellectual property rights and the maintenance of its corporate image, always putting product safety and customer interests first. Danfoss will make unremitting efforts to combat inferior and counterfeit products and maintain a benign competitive environment in the market! About Danfoss commercial compressors: Danfoss Commercial Compressor uses top technology to provide products including fixed frequency and variable frequency scroll compressors, centrifugal compressors, piston compressors and condensing units for the global market. Our solutions are widely used in various applications in the global air conditioning, refrigeration and refrigeration and heat pump markets. About 1500 Danfoss employees on five continents are dedicated to the design and manufacture of compressors. Our manufacturing plants in the US, France and China are right next to our customers. The global compressor installed capacity exceeded 11 million units. As a global leader, Danfoss is committed to energy-efficient solutions that can save energy and costs, as well as reduce carbon emissions. The company provides a large number of products and services suitable for multiple applications, such as food refrigeration, air conditioning, building heating, control motors and power mobile machinery. The company is also actively investing in the development of solar and wind energy facilities in cities and communities, as well as district heating and cooling facilities. Danfoss was founded in 1933 in Norburg, Denmark. Today, the company has more than 23,000 employees worldwide and its products are sold in more than 100 countries. For more information about Danfoss, please visit www.Danfoss.com For more energy-efficient solutions, please visit: http://okmarts.com/news/

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