Ice washing imitates air conditioner inverter wrestling or changes the industry pattern

Ice washing imitates air conditioner inverter wrestling or changes the industry pattern

Inverter air conditioners have experienced more than ten years of difficult development in China and finally opened up in the Chinese market. "Inverter" has begun to win consumers' approval for its energy-saving and environmentally friendly features. With the help of air conditioners, washing machine and refrigerator manufacturers have also launched new products with the concept of "frequency conversion". This development trend may change the pattern of domestic white goods industry.

Inverter air conditioners were born in Japan. Compared with fixed frequency air conditioners, the biggest advantage is that they consume less power. However, frequency conversion technology has been advancing slowly since it entered China in 1997. Until entering the 21st century, especially after the country promulgated the energy efficiency standards for frequency conversion in 2008, the frequency conversion market demand began to expand, and frequency conversion technology began to change from "additional technology" to "mainstream technology."

　　 Washing machine and refrigerator manufacturers are currently taking advantage of this trend to launch a variety of inverter ice washing products. Samsung, LG, Hitachi and other foreign brands have almost all joined the full frequency conversion camp, and Midea, a leading domestic appliance company, is also fully blooming in ice-washing frequency conversion products.

　　According to the introduction, washing machines are the “biggest households" in household appliances that consume water and electricity. Therefore, while improving the washing ratio of washing machines, whether they can reduce their energy consumption has become the key to high-end washing machine manufacturers competing in technology and strength. The variable frequency washing machine is characterized by low noise, and the power can be adjusted according to the size and weight of the clothes. A few days ago, Midea’s washing machine manufacturer Little Swan launched the inverter washing and drying integrated series drum washing machine, equipped with the first domestically developed inverter drive control module. The washing energy efficiency of this series of products can be increased by 1/3 compared with ordinary products. It not only has advantages in energy saving, noise control, washing speed and effect, but also ensures that the washing machine runs more stable and accurate.

　　The biggest advantage of the inverter refrigerator is that according to the changes of the ambient temperature and the food in the box, it can achieve better preservation, energy saving, and quietness by adjusting the speed of the compressor. Recently, refrigerator companies are pushing for frequency conversion products. Following Siemens and Haier, the vector frequency conversion control technology refrigerator introduced by Hisense Kelon [3.68 8.24%] is also on the market. According to relevant staff of the marketing department of Midea refrigerator brand, inverter refrigerators are expected to be available in June this year.

　　Aowei Consulting's white goods market research director Han Yu pointed out that the large-scale popularization of frequency conversion products will inhibit the price increase of fixed frequency products. Moreover, the arrival of the frequency conversion market will prompt a new round of reshuffle in my country's ice washing industry.

　　 Home appliance analyst Liu Buchen also said that there is no doubt that the popularization and promotion of ice-washing and air-conditioning frequency conversion products has become an industry development trend, but it is still facing issues such as product layout and marketing.